KEYONDRA LOCKETT AND BELLA DAWN MUSIC INKS PARTNERSHIP WITH
MAKES APPEARANCES AT ESSENCE MUSIC FESTIVAL 2018
UPLIFTING NEW SINGLE “TRY” BREAKING THROUGH AT RADIO
July 5, 2018 – SHREVEPORT, LA – Keyondra Lockett continues to forge her path of independence, fueled by creativity and entrepreneurship. The gifted vocalist/songwriter and savvy businesswoman just inked a partnership between IndieBlue/Entertainment One Entertainment and her Bella Dawn Music record label. Through the partnership, her debut solo album will be released in September.
Keyondra Lockett says: “You cannot do good business without good partners, and my team and I are confident that IndieBlue has the right combination of vision, expertise and access to take this music as far as it can go. I am grateful for the opportunity to work with Gina Miller and the entire Entertainment One/Indie Blue team.
Lockett has a new single at radio now. “Try” was produced by Tedy P (Jor’Dan Armstrong, Briana Babineaux, Uncle Reece, Micah Stampley) and boasts an arresting, mid-tempo beat that underscores lyrics that are reflective, empowering and represent the voice of young people around the world who are striving to live their best, authentic lives. “Try” is inspirational without being preachy, boasting refreshing, lush urban pop overtures that have captured the attention of programmers and deejays at radio stations around the country including Hot97 (New York), KHVN (Dallas), KDYA (Oakland/SF) and more. Additionally, the song was recently the third most added song at Gospel radio and is the current “Power Pick” for the Bobby Jones Gospel Countdown radio show.
As her album release date approaches, Lockett will make appearances in Atlanta, Dallas, Shreveport and New York this summer. She will also make appearances at the Essence Music Festival this weekend, including the SiriusXM live broadcast and the McDonald’s 365Black Awards.
About Keyondra Lockett
Keyondra Lockett is a soulful urban inspirational artist with a passion for God. The Shreveport, LA native has a one-in-a-million voice and star-powered charisma. Keyondra is one of the original members of the celebrated gospel group Zie’l, and shares the accomplishment of being a two-time Stellar Award Nominee. She launched her solo career in 2015. Keyondra has appeared and sang at the Essence Music Festival, and has shared the stage with artists such as Yolanda Adams, Karen Clark Sheard, Kierra Sheard, The Clark Sisters, Livrè, Tye Tribbett, Kirk Franklin, Mary Mary, The Walls Group, Alexis Spight and many more. Lockett, along with her stylist sister Kim, recently launched Jolie Noire, a fashion-forward athleisurewear line. Keyondra Lockett is also the first ever gospel/inspirational artist to ink a doll licensing deal. Bella Dawn Music, LLC is helmed by Lockett and her management team.
IndieBlu Music Digital Distribution serves as an extension of the Entertainment One Music Nashville brand in the independent artist space. Offering a menu of services for up and coming as well as established artists, IndieBlu is THE alternative to the traditional record label route. By listening to their partners, IndieBlu gives artists the opportunity to control their own destiny and can help artists and their team navigate the currently digital music landscape.