In an increasingly anxious society, Global Media Outreach, a digital ministry specializing in online evangelism, has partnered with a world-class photographer for an innovative new campaign that’s sharing the hope, peace, and rest found only in Jesus. 
GMO, which has made 2 billion online Gospel presentations worldwide since 2004, recently collaborated with photographer Michael Belk, creator of the photo series Journeys with the Messiah, for Something Better. In an interview with The Christian Post, Randy Valentine, chief marketing officer of Global Media Outreach, explained that the new campaign combines the Gospel message with photos depicting a first century Jesus interacting with 21st century people. “The Gospel is so compelling in and of itself, but combining that with these images of Jesus interacting with modern-day individuals causes you to really stop and say, ‘What if this really did happen? How does this apply to me?’” Valentine said. The Something Better platform leverages the power of technology by deploying a variety of Gospel materials along with Belk’s photographs through multiple topical websites, cellphone networks, the internet, and social media.
The goal of the campaign, Belk said, is to present the Gospel to “every person in America” by showing those searching for hope that Jesus has “something better for them.” He explained that since the COVID pandemic hit, GMO has seen a steady increase in Google searches about fears around the virus, uncertain finances, anxiety, and discouragement. “People are full of fear right now, and we’ve really entered into that and presented the Gospel,” Valentine said, adding that the images are delivered to viewers based on what keywords they’ve searched. “Science has proven that someone sees words and then an image attached, the retention rate is much higher than just seeing a Gospel presentation or just seeing an image. When we combine those two things, it’s really powerful,” he said. Belk, a fashion photographer whose work has been featured in leading magazines including Vogue, GQ, and Elle, said his photos explore the modern-day relevance of the messages of Jesus.
Included in the collection are photos of Jesus with Nazis, prostitutes, Ferraris, motorcycles and others to address modern-day issues like poverty, materialism, addiction, and hypocrisy.
About The Author
Harrison Okafor
editor
Judith is a believer, a lover of Christ and a Gospel freak person. A passionate gospel blogger and press writer. I work with GospelHitsNaija.net Media, no 1 Gospel music platform.
